In college athletics, as in the world we live in, the rich keep getting richer. And Oklahoma athletics is one of those that is thriving.
USA Today Sports recently updated its data base on NCAA Division I athletic revenue, and Oklahoma ranked sixth among all FBS programs in 2015-16, the latest time period for which financial data is available.
The SEC claimed six of the top-10 spots and 10 of the top 17. One other Big 12 school, Texas, finished in the top 10. The Longhorns brought in the second highest revenue for the period, trailing only Texas A&M.
Oklahoma earned $150.4 million in revenue from athletic programs in 2015-16, an increase of 12 percent over the $134.3 million brought in the year before. Much of the increase is attributable to a 45-percent boost in contributions year over year, from $32.1 million to $46.6 million. The $14.5 million increase was largely from the fundraising for the renovation work performed in the south end zone of Gaylord Family-Oklahoma Memorial Stadium.
Athletic program expenses increased by $4.3 million, to $127.4 million from 123.1 million the year before.
Texas A&M topped the revenue list, earning $194.4 million. Texas was not far behind. The Longhorns generated $187.9 million in revenue in 2015-16, tops among Big 12 schools.
Ohio State, Alabama and Michigan filled out the remainder of the top five in athletic revenue for the reporting period.
West Virginia, which took in $105.4 million in revenue was the next Big 12 school closest to Oklahoma and Texas. The Mountaineers ranked 26th in total athletic revenue. Oklahoma State was fourth out of the Big 12 (No. 37 nationally), with $93.7 million in revenue.